Over 20 years of building companies and leading teams.
Sweetspot°
Founder & Managing Partner2026-present
Sweetspot° grew from an AI-native venture agency into a venture builder. We use AI to help people turn ideas into products and businesses, with human judgment and creativity guiding the work.
Boon
Founder & CEO2024-present
I founded Boon to help communities support causes together. The platform connects people, charities, and campaigns, making it easier to contribute through fundraising and services as part of everyday life.
MultiversX
Head of Core Applications2022-2024
I built the design team from scratch and led core applications, including xFabric. We focused on making blockchain technology more accessible through thoughtful product design.
Homefresh
Co-founder & CEO2017-2019
One of Romania’s early meal-kit services, delivering recipes and measured ingredients to make cooking at home easier. We raised nearly €250k, but the business ultimately closed in 2019.
[e-spres-oh]
Founder · Acquired2012-2019
A software company bringing developers and designers together to build products for founders and growing businesses. I served as CEO until 2018, helping clients turn their ideas into working software.
Asociația Ctrl-D
Founder & President2011-2017
An NGO helping people learn design, development, and digital disciplines, from marketing to copywriting. We brought the community together through articles, workshops, and events including Carieră în Ctrl and Educație în Ctrl.
Status Pimp
CEO · Exit2009-2012
The first advertising network built around Yahoo Messenger status messages, allowing people to earn money by sharing ads with their contacts.
X3.
Founder & CEO2001-2016
One of the most prestigious design agencies in Romania at the time. The studio combined design and technology across digital products, brand identity, interactive media, and motion graphics.
Projects, experiments that might grow into something.
| Name | Short description | Started | Status |
|---|---|---|---|
| EzraHR | An AI recruiting and career assistant for the Romanian market | Soon | |
| Snitch (opens in a new tab) | A Slack assistant that keeps your org chart up to date | Live | |
| Cooper (opens in a new tab) | A free B2B software ranking index based on AI recommendations | Live | |
| AI+ Local | Tracked AI recommendations for local businesses in the US | Closed | |
| Clip CEO (opens in a new tab) | Turns short videos into readable pages in a searchable library | Live | |
| Promptr AI (opens in a new tab) | A browser extension for marketing teams to manage AI context and skills | Live | |
| AI+ Avocat | AI legal opinions reviewed and verified by lawyers in Romania | Closed | |
| BXB Arena | A tournament-based crypto price prediction game with binary-options-style mechanics | Closed | |
| Quzimarks | Turned bookmarks into multiple-choice quizzes to help people remember what they read | PoC | |
| Coinable | An employee benefits tokenization platform for companies | Sold | |
| Root | An NFT marketplace for the Web3 creator economy | PoC | |
| Prepino | A recipe discovery and meal prep app for the Romanian market | Closed | |
| DecoSpoon | An online shop selling prints of artists’ illustrations | Closed | |
| TomHR | A Slack bot for managing time-off requests. Tom stood for Time Off Manager | PoC | |
| Alt Club | A members-only club for Timișoara’s tech community, with a bar, restaurant, and spaces to meet | Closed | |
| Eastern Chronicles (opens in a new tab) | A travel blog exploring places worth visiting across Eastern Europe | Closed | |
| StudioApps | Small apps for designers and agencies, starting with shared team bookmarks | PoC | |
| Estudent | A free platform for video courses in Romanian | PoC | |
| Visual Freaks | A marketplace for digital creative assets, including backgrounds and design elements | Closed | |
| Xsight | An indoor digital signage advertising network | Closed | |
| Brief Creator | A tool for creative agencies to write and structure design briefs | Closed |
About me
Before founding X3., I studied and worked in the U.S., where I began my design career. I fell in love with creating things. Design became the best way I knew to turn ideas into something useful and meaningful.
Over the past 20 years, I’ve built companies, failed with many of them, and learned along the way. Building great teams has always mattered to me. My focus now is on finding the right things to build, with AI helping me take ideas further than I could before.
At Sweetspot°, I’m exploring how AI can help people turn their ideas into something real. I see it as a way to support the work, with people’s judgment, creativity, and experience guiding what we build.