Over 20 years of building companies and leading teams.
Sweetspot°
Founder & Managing Partner2026-present
Sweetspot° grew from an AI-native venture agency into a venture builder. We use AI to help people turn ideas into products and businesses, with human judgment and creativity guiding the work.
Boon
Founder & CEO2024-present
I founded Boon to help communities support causes together. The platform connects people, charities, and campaigns, making it easier to contribute through fundraising and services as part of everyday life.
MultiversX
Head of Core Applications2022-2024
I built the design team from scratch and led core applications, including xFabric. We focused on making blockchain technology more accessible through thoughtful product design.
Homefresh
Co-founder & CEO2017-2019
One of Romania’s early meal-kit services, delivering recipes and measured ingredients to make cooking at home easier. We raised nearly €250k, but the business ultimately closed in 2019.
[e-spres-oh]
Founder · Acquired2012-2019
A software company bringing developers and designers together to build products for founders and growing businesses. I served as CEO until 2018, helping clients turn their ideas into working software.
Status Pimp
CEO · Exit2009-2012
The first advertising network built around Yahoo Messenger status messages, allowing people to earn money by sharing ads with their contacts.
X3.
Founder & CEO2001-2016
One of the most prestigious design agencies in Romania at the time. The studio combined design and technology across digital products, brand identity, interactive media, and motion graphics.
Projects, experiments that might grow into something.
| Name | Short description | Started | Status |
|---|---|---|---|
| Snitch (opens in a new tab) | A Slack assistant that keeps your org chart up to date. | Live | |
| Cooper AIQ (opens in a new tab) | Tracks which software leading AI assistants recommend. | Live | |
| AI + Local | — | — | |
| Clip CEO (opens in a new tab) | Turns short videos into readable pages in a searchable library. | Live | |
| Promptr AI | — | — | |
| AI + Avocat | — | — | |
| Alpha Shares | A profit-sharing SaaS platform for companies. | — | — |
| BXB Arena | A crypto asset prediction game. | Idea | |
| Coinable | An employee benefits tokenization platform. | — | Sold |
| Root | An NFT creator marketplace. | — | — |
| Decospawn | Illustration and artwork for interiors. | — |
About me
Before founding X3., I studied and worked in the U.S., where I began my design career. I fell in love with creating things. Design became the best way I knew to turn ideas into something useful and meaningful.
Over the past 20 years, I’ve built companies, failed with many of them, and learned along the way. Building great teams has always mattered to me. My focus now is on finding the right things to build, with AI helping me take ideas further than I could before.
At Sweetspot°, I’m exploring how AI can help people turn their ideas into something real. I see it as a way to support the work, with people’s judgment, creativity, and experience guiding what we build.